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What 40 small businesses really bring in(and the catch)

What a typical one takes in each year, and the catch nobody tells you. Every number from official records.

Free, plus every case file in the library below.

Included: the case file library

Each video comes with a file of the real paperwork behind it. The same email that gets you the 40 gets you every one of these, and each new one as it comes out.

One email gets you

The 40

One page: what 40 small businesses really bring in, and the catch for each, from official records. A new row with every video.

The two-number test

Before you sign anything that takes a cut of your sales (a franchise, a delivery app, a card processor): what they earn in your worst month, and what it costs you to leave.

Every case file

The paperwork behind each video, with the page numbers, and a sheet to see how your own business, or the one you're eyeing, compares.

Read the real numbers before you buy, sign or quit your job

Free, plus every case file in the library below.