What ordinary businesses really make
I read the paperwork they have to file, so you don't have to. Every video gets a free one-page case file: the numbers, the rebuild, and how your own business compares. One email gets you every file in the library.
Where the numbers come from: franchise disclosure documents, court files and loan records. Every figure has a page behind it.
The library
One file per video, numbered in the order they come out. Sign up once and you get every one.
What's in every case file
The numbers
The handful of figures that tell the story, each one from a filed document: a disclosure document, a court file or a loan record.
The rebuild
What I'd have tried instead, or the questions I'd ask before signing. Framed as what I'd need to see, never as a sure thing.
Your own numbers
The same measures as blank lines, so you can see how your business, or the one you're thinking of buying, compares.